Microwave "final roast" coffee?

I found out about Smiles Coffee from an Inc magazine article on outsourcing.

I wasn't aware that microwaves could generate the appropriate kind of "heat" for a finishing roast, but as a coffee-nut I gotta try this out.

As if I wasn't already suspicious enough, why on earth do the owners think a celebrity spokesperson like Cheryl Ladd will drum up sales?


BTW, if anyone knows where I can buy this shirt plz drop me a line.

bought

 by Keith